WHAT WE DO
Start & Search PPC Opportunities
Target New Customers
Create & Optimise
PPC, or pay-per-click advertising, has the advantage of targeting customers who have a keen interest in your products or services. We are Google AdWords specialists and will help you plan your campaign: for example ‘turkey’ and ‘deals on champagne’ might be bought by Tesco supermarket in the run-up to Christmas, whereby these words would return Tesco top of any search ranking. Paid advertising is the aspect of digital marketing which has one of the higher returns on investment, as you only pay to reach the customer who has demonstrated an interest in your product. Our work is to research, develop and manage targeted PPC campaigns that deliver you to a highly responsive audience within your market segment. Need a Free PPC audit?
Search Marketing enlarges your company’s hit rate on search engines, including the omnipotent Google as well as Yahoo and Bing. Because these corporations update their algorithms on a regular basis to weed out irrelevant search content, it requires a full-time expert to ensure you fulfil all the required parameters in content and html structure: the coding metadata is often as important for search engine optimisation as the visible text. We also help guide you through the process of buying up ‘Adwords’. Our GENIUS 20, 30, 40, 50 packages have been developed to provide you with expert marketing strategies which looks at website analysis and development, link development, key word research and recommendations, SEO infrastructure, on-site development, off-site development, social media signals, location optimisation. Find out more...
New Business Data
Consumer Data for Business
We'll source the key information about the interests and purchase history of selected individuals, who are often grouped according to their similar needs or characteristics. With the recent restrictions on use of tracker cookies, (files planted on your device by a site you have visited, which record your browsing history), advertisers have had to find new ways to learn about their internet customer base. Catalogue and magazine subscription lists and mail order history are another way advertisers can develop customer profiles, but these are not always readily available. We get the inside story from the key information-providers.
Paid Social Advertising
Social Media is a key component of inbound marketing, offering fresh and informative content related to your product or service, which establishes you as the leader in your particular field. Instagram creates a gallery of images to stimulate discussion; YouTube creates a buzz and Twitter facilitates direct interaction with interested followers; Facebook pages reach the newsfeed of the entire community of each person who ‘likes’ your page. But who has time to manage all those diverse platforms and keep their business running efficiently? Why not leave your social media management to the experts
Capture New Prospects
The data behind our service is sourced from several robust databases. We can help you to develop your email marketing campaign through email design, content development, email data search and execution focusing on your market segment. In an age of short attention spans, you must address customer needs and wants in attention-grabbing and attractive form. Through direct marketing scripting we can help you to engage new prospects to achieve conversion rate optimisation, making as many recipients as possible into new customers.
Send Online SMS
Track Online SMS
Send thousands of messages as if it was from you. This is a great way achieve instant response rates. SMS Marketing draws on an even more personalised line to a consumer’s psyche. By writing snappy communiqués and addressing the recipient personally by name, your business can foster the impression of personal interest, from what might formerly have been perceived as a faceless and impersonal corporation.